I’ve blogged before on my love of ethical brands – so thought Stephen Davies’ review of Innocent Drinks provided an interesting public relations case study. I already knew of the story about the founders’ research using the waste bins – I use it in my teaching as an example of cost-effective and immediate evaluation.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD