Check out the sound blogger advice for public relations practitioners from Sam Whitmore’s Media Survey. This reinforces the views of mainstream media in most respects, with genuine relationships, honesty and having a good story at the heart of what they are looking for.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley