Longtail of modern classic cars

has reported how the internet has boosted the value of modern classic cars .  Is this another example of the in terms of how demand for any make and model can be satisfied thanks to easier accessibility via online sources?   In this case, however, a market ensues driving up the price, since demand may exceed supply.

Competition online between small numbers of would-be buyers for the best examples of particular cars is affecting pricing trends on a daily basis,” explains John Glynn, Editor of the Glass’s Guide to Older Car Values.  “As classic prices climb, the fan-base for as-yet unacknowledged classics gathers momentum and prices react accordingly.”

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.