See AutoBlog’s coverage of the way in which automotive giant General Motors engaged with bloggers at this year’s North American International Auto Show in Detroit. There are few heavyweight bloggers in the UK autoworld at present, but this is a development that I predict will quickly spread from the US. The post is an interesting insight into the strategy that GM used in reaching out to this new group of influencers – which includes those with a non-auto focus.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley