See AutoBlog’s coverage of the way in which automotive giant General Motors engaged with bloggers at this year’s North American International Auto Show in Detroit. There are few heavyweight bloggers in the UK autoworld at present, but this is a development that I predict will quickly spread from the US. The post is an interesting insight into the strategy that GM used in reaching out to this new group of influencers – which includes those with a non-auto focus.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD