Motorsport and responsibility

Promotion of cars over 100 years ago involved a heavy focus on which has continued ever since.  So not surprising maybe to see that the Hydrogen Electric Racing Federation will introduce the “Hydrogen 500” race in 2009.  Is the concept of racing hydrogen fuel cell-powered cars necessary to alter the image of “green” motoring, or to stimulate “innovation and technical creativity” from the automakers?  Does the idea challenge traditional motorsport – or is it the only hope of its survival? 

With the Vatican criticising the  as “”  and questions over its impact on the inhabitants of the countries through which it passes, there are certainly concerns over the environmental credentials and relevance of traditional motorsport events.

Ventures such as are encouraging environmental racing – including karting at the entry level.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

One thought on “Motorsport and responsibility”

  1. I think its both: it challenges the idea of traditional motor sport and may well be the only hope for its survival. DeLorenzo’s speech in part said it could be the future of racing. Who will be doing the campaign for this and are they as green as their federation is trying to be?

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