Motorsport and responsibility

Promotion of cars over 100 years ago involved a heavy focus on which has continued ever since.  So not surprising maybe to see that the Hydrogen Electric Racing Federation will introduce the “Hydrogen 500” race in 2009.  Is the concept of racing hydrogen fuel cell-powered cars necessary to alter the image of “green” motoring, or to stimulate “innovation and technical creativity” from the automakers?  Does the idea challenge traditional motorsport – or is it the only hope of its survival? 

With the Vatican criticising the  as “”  and questions over its impact on the inhabitants of the countries through which it passes, there are certainly concerns over the environmental credentials and relevance of traditional motorsport events.

Ventures such as are encouraging environmental racing – including karting at the entry level.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

One thought on “Motorsport and responsibility”

  1. I think its both: it challenges the idea of traditional motor sport and may well be the only hope for its survival. DeLorenzo’s speech in part said it could be the future of racing. Who will be doing the campaign for this and are they as green as their federation is trying to be?

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