Good post from Antony Mayfield on the tendency of brands to create social “ghost towns” when they simply build network sites and expect a vibrant community to form. Public Relations practitioners and marketers need to understand and participate in the online world, not simply employ flashy designers and IT experts to create a branded environment where no-one wants to visit or stay.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley