Social ghost towns – public relations beware

Good post from Antony Mayfield on the tendency of brands to create social “ghost towns” when they simply build network sites and expect a vibrant community to form.  Public Relations practitioners and marketers need to understand and participate in the online world, not simply employ flashy designers and IT experts to create a branded environment where no-one wants to visit or stay.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.