Limited sources of international news

Follow up a report linked by Richard Sambrook – which has some interesting implications for public relations practitioners.  If journalists are becoming more reliant on syndicated news agencies for information, are such sources now the primary focus of PR’s media relations activities? 

  • Reliance on international news agencies for news

    Chris Paterson at Leeds Uni has done a study which shows a shrinking of international news stories and a reliance on Reuters and AP. This shouldn’t be the case in the information age but it is for complicated reasons driven by value for money.

What are the other implications of a very narrow source of our understanding of international affairs?  Does the resulting uniformity of reporting mean the voices of “real people” through blogs and other social media become a better option to gain variety and even authenticity of news?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.