Limited sources of international news

Follow up a report linked by Richard Sambrook – which has some interesting implications for public relations practitioners.  If journalists are becoming more reliant on syndicated news agencies for information, are such sources now the primary focus of PR’s media relations activities? 

 
  • Reliance on international news agencies for news

    Chris Paterson at Leeds Uni has done a study which shows a shrinking of international news stories and a reliance on Reuters and AP. This shouldn’t be the case in the information age but it is for complicated reasons driven by value for money.

What are the other implications of a very narrow source of our understanding of international affairs?  Does the resulting uniformity of reporting mean the voices of “real people” through blogs and other social media become a better option to gain variety and even authenticity of news?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.