I just heard on BBC Breakfast, former Celebrity Big Brother contestant and ex-Football Association employee Faria Alam described as a public relations expert. A search of Google reveals the only link between her and PR was in employing publicist Max Clifford following the FA-Sven sex scandal.
Of course, Clifford is all over the media as a “PR expert” himself commenting on the current BB outrage – giving advice to Jade on how to reinvent herself.
Although Clifford can claim many years experience in media relations/publicity management, this does not, in my view, make him a PR expert. Simply describing herself as in PR, shouldn’t encourage the BBC to present Faria as having professional expertise beyond her experience on the show either.
Another argument for licensing and greater professionalisation of public relations?