Neville Hobson is optimistic about the new Marriott CEO blog which is said to be a personal rather than a corporate blog. It will be an interesting one to monitor – but why does the posting have to criticise PR, when that is exactly what this blog exemplifies – good public relations.
If Bill Marriott succeeds in effective dialogue with customers and others who inhabit the blog, isn’t he engaging in two-way communications – the “ideal” of public relations?
Although a busy CEO can contribute thoughts to a blog (even if transcribed rather than typed directly), is it reasonable that he can respond to all comments on his thoughts? As much as it might be desirable, a blog related to any organisation needs some management if it is to go beyond a basic diary of one-way comms from the big cheese.
Provided such responses are clearly identified and the CEO also takes time to comment where possible, and particularly on critical issues, isn’t professional PR support valuable for such blogs to be effective?