Seth Godin reflects on a public relations campaign in the US opposing the animal rights organisation PETA – unsurprisingly it turns out to be “impropaganda” as originated by Edward Bernays. Known as “astroturfing” this is a fake grass roots campaign, actually funded by a number of big businesses.
PETA once asked how many dumb animals it took to make – and wear – a fur coat. How many dumb PRs did it take to come up with this idea – it is both unethical and totally stupid when it has never been easier to identify and publicise those behind any campaign.
Back to Ryan Anderson’s post, clearly there’s little hope for transparency in PR in some quarters – but new media exposes all.