Too little, too late?

Finally, Channel 4 has made a statement that it: ‘profoundly regrets any offence’ over the Big Brother crisis.  A vanilla statement promising to investigate emerged from a board meeting today.  Effective crisis planning and management would not have cost the loss of a major sponsor or 42,000 complaints to Offcom.  This might be viewed as a rating success – but such short-term objectives demonstrate a tactical viewpoint on public relations within Channel 4.   

Published by

Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

3 thoughts on “Too little, too late?”

  1. The housemates were unaware for so long about the furore that was unfolding outside the house. A note could have gone into the house and everybody could have been pulled into the diary room.

    And “Profoundly regrets any offence” is far away from actually saying sorry isn’t it?

  2. Ian – I suppose for the public, Channel 4 broadcasts the programme, but the media are well aware Endemol actually makes it. Also there is nothing on the Endemol site about the issue at all. From financial news sites, it appears the company is subject to takeover speculation – and the FT reports the current crisis could actually help its prospects (see http://ftalphaville.ft.com/blog/2007/01/23/1982/%E2%80%98big-brother%E2%80%99-row-could-help-endemol/).

    As Jill states, even C4’s response is rather forced and superficial. One tends to feel that as with previous issues, there is a view to see how far you can go and then “review procedures” – although as I understand there is a clause about bullying in the “rules” that could have been used to address this situation earlier. If there had been a strategic will to do so, rather than a tactical focus on the headlines.

Comments are closed.