Too little, too late?

Finally, Channel 4 has made a statement that it: ‘profoundly regrets any offence’ over the Big Brother crisis.  A vanilla statement promising to investigate emerged from a board meeting today.  Effective crisis planning and management would not have cost the loss of a major sponsor or 42,000 complaints to Offcom.  This might be viewed as a rating success – but such short-term objectives demonstrate a tactical viewpoint on public relations within Channel 4.   

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

3 thoughts on “Too little, too late?”

  1. The housemates were unaware for so long about the furore that was unfolding outside the house. A note could have gone into the house and everybody could have been pulled into the diary room.

    And “Profoundly regrets any offence” is far away from actually saying sorry isn’t it?

  2. Ian – I suppose for the public, Channel 4 broadcasts the programme, but the media are well aware Endemol actually makes it. Also there is nothing on the Endemol site about the issue at all. From financial news sites, it appears the company is subject to takeover speculation – and the FT reports the current crisis could actually help its prospects (see

    As Jill states, even C4’s response is rather forced and superficial. One tends to feel that as with previous issues, there is a view to see how far you can go and then “review procedures” – although as I understand there is a clause about bullying in the “rules” that could have been used to address this situation earlier. If there had been a strategic will to do so, rather than a tactical focus on the headlines.

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