Finally, Channel 4 has made a statement that it: ‘profoundly regrets any offence’ over the Big Brother crisis. A vanilla statement promising to investigate emerged from a board meeting today. Effective crisis planning and management would not have cost the loss of a major sponsor or 42,000 complaints to Offcom. This might be viewed as a rating success – but such short-term objectives demonstrate a tactical viewpoint on public relations within Channel 4.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley