Finally, Channel 4 has made a statement that it: ‘profoundly regrets any offence’ over the Big Brother crisis. A vanilla statement promising to investigate emerged from a board meeting today. Effective crisis planning and management would not have cost the loss of a major sponsor or 42,000 complaints to Offcom. This might be viewed as a rating success – but such short-term objectives demonstrate a tactical viewpoint on public relations within Channel 4.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD