Publicist debates ethics

One of my CIPR students has pointed out the PR Week ethics debate on 20 February, featuring Max Clifford amongst others.  Bound to be popular as the publicist proved to be a big draw recently at Bournemouth University – it takes place at University of Westminster, Regent Street, London, cost is £25 (proceeds to charity) and it starts at 6.45pm plus drinks reception after.  Places are limited but to apply, email meet.max@haymarket.com with your full contact details.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

5 thoughts on “Publicist debates ethics”

  1. Hmmmm. I wonder how popular it will be. PR Week ran an opportunity for readers to have a meeting with MC last year to discuss PR, ethics etc…

    They trailed it for a coupl of weeks and then it was never reported on so was likely dropped…?

  2. Maybe they are saving it for a spread about Max Clifford himself or other publicists for later? Some editors keep things for months, depending on the agenda.

  3. It will be interesting to see how this develops – there were so many wanting to attend at Bournemouth Uni that it was also broadcast to another room to accommodate everyone. That was just MC. I’d love to see the industry stop deferring to him as someone who is even relevant to the profession of PR personally. But like Jeremy Clarkson in the automotive journalism world – it seems that fame is more important than genuine credibility.

  4. Ethics is a hot topic right now as Celeb Big Brother has demonstrated. It was highlighted yesterday at the Edelman Barometer launch which was discussed on the political internet programme 18 Doughty Street last night, and is the focus of a conference being organised by the Society of Editors which has a most impressive list of desired speakers that I am not at liberty to reveal.

    There are a couple of very unpleasant and overwhelming blog wars going on right now – and ethics is at the centre of both of them.

  5. Ellee – you are right about ethics being so key at present. I believe this is a lot in response to the breakdown of established ways of behaving and so there are not really universally accepted “rules” to follow today. With more globalisation, pluralism and individualism, we’re seeing greater diversity in how to behave, but also more dogmatism on what is right (in the face of no clear rights). It is worth going back to some of the philosophical origins around ethics in my view. A lot of people discussing ethics would benefit from such an understanding as a framework for developing their responses. One thing that does strike me regardless of the desired approach to ethics is that being nasty by speaking your mind regardless of the consequences is not beneficial. “I’m just being honest” seems to be a modern mantra – but maybe the current trend to openness needs to be tempered by respect for others too.

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