(a) reflects the real thoughts of the president
(b) is of interest and engages CIPR members
(c) is an example of good practice in social media
In the past, we have got a sense from former President, Tony Bradley of his thoughts – although these have tended to be in relation to his jolly trips around the world. Which brings me to (b) and whether that is that really what members want to hear.
Lionel’s first post is open about being uploaded on his behalf, but in my view talks at members rather than with them. His theme of “members and money” for the year ahead seems to be more about generating income than assisting members, but we shall see.
On point (c), Tony blogged infrequently – although it isn’t necessary to post every thought, especially on a more corporate blog, if this is to be useful, it needs to stimulate regular conversations and engage more CIPR members in blogging.
I look forward to getting more of a feel of the real Lionel – and some active participation from PR blogosphere and general members.
With all the global debate about ethics, the role of PR online, technology developments, case study examples, etc etc, that most PR bloggers are engaging it, I’d like to see some voice from CIPR actively participating in new media.