Get your Top Gear on demand

 (a US blog) reports car show, Top Gear, a favourite upload to YouTube will be released by the BBC for the iPlayer, a video-on-demand player available from April, which will enable viewers to download and watch beeb broadcasts from the last seven days for up to 30 days.

It is a shame the BBC is working on a closed player system, but as there are many interesting programmes that could be relevant to advise students to watch – this could be a helpful move. 

I’d like to think that this additional move online will stimulate more public relations practitioners to think outside the traditional paradigms of broadcast/print media.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

3 thoughts on “Get your Top Gear on demand”

  1. In terms of public relations, there are often programmes that you miss and then someone tells you about them, or maybe you watch and then want others to see (that’s the case most frequently with students).

    In the case of Top Gear being on-demand, it helps reinforce reach is beyond the immediate audience figures – that is already the case with global sales of the show from BBC and the fact that YouTube has so much footage – but PR practitioners in the motor industry haven’t really yet got their heads around the fact that the world beyond the traditional motor mags is where their future careers need to be directed.

    Also, as a PR tutor, historically, I’ve had to record a show then allow time – which is limited – in class to watch it. With programming available on-demand, it should be easier to advise anyone it is there. We can even use as a pre-session exercise to then discuss in class which is more valuable use of time. We have referenced Google Video for the Century of the Self series this year – and again for some radio programmes, which is really helpful.

    I would prefer open access rather than closed software and time limitations so that we could really make use of all the great BBC offerings as a valuable educational resource. With increased recognition that people learn by being active participants and less from reading texts, the ability to draw on multi-media material is a great advance.

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