Wherefore your PR career?

Really interesting reflection from Richard Bailey that looks at maximising personal success in public relations careers – a topic I shall expand on once I’ve pondered it further.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

4 thoughts on “Wherefore your PR career?”

  1. That’s interesting, but I’d like to know more about what an employer is thinking in between questions: hmm did she hesitate too long there, her hair is a mad shade of mixed colours, but she’s very able; will she fit in here; is she worth the try; I really like her work ethos, but the other candidate had more qualifications…

    Oh to be a boss on a recruitment panel, what an insight that would be!

  2. I’ve been there – when the great candidate comes through the door it is a great relief as most people don’t prepare sufficiently and you tend to be wondering what they – and you – are doing there. We used to do group interviews when I worked at an agency – with a team of people from our side meeting with several interviewees at a time. The debriefing was just great as you got lots of different views and knew that if you all agreed, then someone was going to fit right in. We found some excellent people that way – but others we wished we could have sent back in the lift the minute they arrived.

  3. Yes – it was a PR and sponsorship consultancy. We were interested in finding new talent rather than simply filling a particular job. So the candidates would work on tasks in groups whilst a few of us would observe and ask questions. We’d also discuss some general topics, and they’d network with everyone over lunch. Those we liked would then have one-to-one interviews. A lot of work, but we tended to find several good people in one day so it was worth it.

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