Autoblog reports that Ford CEO Alan Mulally intends to spend a couple of days selling cars at a US dealership this year. The web-boys hope it won’t be used as a media opportunity by his public relations team and I couldn’t agree more. In fact, I think Mulally should keep the entire plan secret so that he gets a real experience, with no Ford exec bag-carriers allowed.
With another report at Autoblog claiming huge over-capacity in the number of US domestic car brand dealers, there clearly needs to be a major closure strategy. Often seen as the weak link in reputation in the motor industry, it is bizarre that car makers continue to support loss-making retailers. Maybe if more experienced the sharp end of sales, they’d be prepared to support only those who understand the value of customer satisfaction and reputation.