Automotive public relations agency goes blogging

Good to see members,  Automotive PR launching a blog, which it claims is “the first time an automotive PR agency has attempted to communicate in this way.”

Comments will be posted by the whole team – and a variety of personalities can be seen, which is positive.  According to the press release announcing the blog,

Automotive PR’s blog promises to offer a daily insight into the workings of the automotive industry, as well as becoming a forum for industry news and events

That’s an ambitious aim and at present there are no links or other standard blog devices evident beyond the personal and industry views expressed.  But I am sure like most “newbies”, the guys are finding their feet in blogosphere and I wish them well and have added the RSS feed to my bloglines account.

P.S. Such as shame to see Martin Hayes state: the blog will be “revealing some details of the black art of spinning”.  I’m sure this is tongue in cheek, but as we’ve seen all too often when PR connects with social media, spinning is the last strategy to be approached.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.