Automotive public relations agency goes blogging

Good to see members,  Automotive PR launching a blog, which it claims is “the first time an automotive PR agency has attempted to communicate in this way.”

Comments will be posted by the whole team – and a variety of personalities can be seen, which is positive.  According to the press release announcing the blog,

Automotive PR’s blog promises to offer a daily insight into the workings of the automotive industry, as well as becoming a forum for industry news and events

That’s an ambitious aim and at present there are no links or other standard blog devices evident beyond the personal and industry views expressed.  But I am sure like most “newbies”, the guys are finding their feet in blogosphere and I wish them well and have added the RSS feed to my bloglines account.

P.S. Such as shame to see Martin Hayes state: the blog will be “revealing some details of the black art of spinning”.  I’m sure this is tongue in cheek, but as we’ve seen all too often when PR connects with social media, spinning is the last strategy to be approached.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.