I don’t know a great deal about fashion or lifestyle public relations, but it is interesting to see how issues management has come to the catwalk recently. Will this challenge the existing public relations practices in the industry and see more strategic use of best practice models? I can’t see the stereotype Absolutely Fabulous brand of “bolly darling” PR being much use for reactive crisis and pro-active issues management.
Heather Yaxley PhD
Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name. View all posts by Heather Yaxley PhD