Why doesn’t PR keep staff informed about CSR?

Another great example of how corporate social responsibility needs to be integrated across any organisation in the Guardian report of a study by Ethical Corporation magazine.  Rather than checking out timber sourcing policies with public relations staff, which would undoubtedly have produced a good list, the survey asked employees and revealed a real weakness in internal communications. 

Engaging employees in an organisation’s good works is vital – being informed is excellent for motivation and most staff do actually care about what their company is doing in areas like the environment.  Contact with staff is a critical way that many of us form opinions about a company’s reputation and sales staff in particular, need to be able to communicate values rather than simply push price. 

Even more important is that as customers start to seek information on key issues – public relations must view everyone within an organisation as part of the team.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Why doesn’t PR keep staff informed about CSR?”

  1. I wonder if organisations just don’t realise that public relations can have a boundary spanning role within too. Who’s job would it be to circulate the work of the PR team? The PR team?

  2. I’ve always felt it stupid that PR doesn’t share a lot of information it holds – although I think many have got much better at circulating press releases etc. I think it is not simply their job to circulate the work of the PR team though, but to ensure that they understand issues from closer relationships throughout the organisation and then communicate solutions/responses in relation to such issues. PR should not be an ivory tower.

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