When I lived in Yorkshire, I used to say that Harrogate was actually in Surrey since it was so different to the rest of “God’s own county”. So it is amusing to see that the town’s HG postcode is the only one in mainland Britain without a Tesco.
From a public relations perspective, this is an interesting situation since those fighting to keep HG a Tesco-free zone have set up a blog called – Stop Tesco Harrogate. The media love a David and Golliath story – and this one is one to watch. With local television and national newspaper coverage already secured, I think this one could go global.