They might not like this, but one solution to the funding problem facing Wikipedia is to think about charging organisations and individuals for a profile of themselves – the more information, the greater the charge. Clearly sign-posted as funded copy, but based on a factual formula rather than being puffy adverts. Ideally written by a team of experts who aren’t directly paid by those involved in the entry, but contracted via the Wikipedia organisation. Possibly the content would be one sided, but the existing Wikipedia model could offer counter perspectives. So then the public would have one source where they could check and consider different viewpoints.
Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant. View all posts by Heather Yaxley