Blogs and dogs – what’s the protest?

Interesting to read off-line cynicism about public relations and blogging – for example, PR Week’s “blog myths exposed” (online access requires registration unfortunately).  The conclusion that

“it is inadvisable to assume traditional media are in terminal decline.  More likely, old and new media will co-exist, giving greater choice”, is hardly worth the trees killed to print it.

Brilliant to see our very own Diploma student, quoted as the expert in blogosphere that she is (despite PR Week’s factual errors as she reports herself).  Ellee’s blog response highlights that no PR blogs are cited in the numerous Top 5 lists in the special feature – and kindly tags myself, Richard Bailey, Simon Collister and Stuart Bruce.

Someone who is already convinced of the merits of public relations engaging in blogosphere is my dad – not by any means a PR expert.  In fact, everything he knows is gained from this blog.  As a result, he emailed me a link identifying a good example of an organisation practising poor online PR.

The gist is that  – a “companion rescue & adoption group” has incurred the wrath of the , which is a forum on the local newspaper website for a county in Pittsboro, North Carolina in the US.  The issue relates to a lost dog that the organisation has refused to return to its owner – but from a public relations perspective, what’s interesting is the public anger over this comment:

 “We do not feel that the Chatlist is an appropriate forum for further discussion of this matter”

This organisation has lost considerable local support, generated negative publicity, and possibly ruined its reputation.  Even my dad could see that refusing to engage with the online local community was a big mistake.

As an example this is also interesting – I don’t know how my dad found the story, but he lives half way up the Pyrenees in France and sent it to me in Salisbury, UK.  Now an itsy-bitsy local story can be global – don’t you just love it?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “Blogs and dogs – what’s the protest?”

  1. It seems self evident to me that the premise of your article is correct. That is the way I use the internet. I like to see articles in the newspaper web pages and to see the way they are discussed in the blogs. The blogs link to the newspapers and media anyway. This is the way that it is going. The media sites have recognised this by the rebranding of columns and opinion pieces as blogs. Present strawman and let the readers discuss/tear down.

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