Interesting to read off-line cynicism about public relations and blogging – for example, PR Week’s “blog myths exposed” (online access requires registration unfortunately). The conclusion that
“it is inadvisable to assume traditional media are in terminal decline. More likely, old and new media will co-exist, giving greater choice”, is hardly worth the trees killed to print it.
Brilliant to see our very own CIPR Diploma student, Ellee Seymour, quoted as the expert in blogosphere that she is (despite PR Week’s factual errors as she reports herself). Ellee’s blog response highlights that no PR blogs are cited in the numerous Top 5 lists in the special feature – and kindly tags myself, Richard Bailey, Simon Collister and Stuart Bruce.
Someone who is already convinced of the merits of public relations engaging in blogosphere is my dad – not by any means a PR expert. In fact, everything he knows is gained from this blog. As a result, he emailed me a link identifying a good example of an organisation practising poor online PR.
The gist is that Best Buddies – a “companion rescue & adoption group” has incurred the wrath of the Chatham Chatlist, which is a forum on the local newspaper website for a county in Pittsboro, North Carolina in the US. The issue relates to a lost dog that the organisation has refused to return to its owner – but from a public relations perspective, what’s interesting is the public anger over this comment:
“We do not feel that the Chatlist is an appropriate forum for further discussion of this matter”
This organisation has lost considerable local support, generated negative publicity, and possibly ruined its reputation. Even my dad could see that refusing to engage with the online local community was a big mistake.
As an example this is also interesting – I don’t know how my dad found the story, but he lives half way up the Pyrenees in France and sent it to me in Salisbury, UK. Now an itsy-bitsy local story can be global – don’t you just love it?