I was about to post about why motor manufacturers continue to patronise women drivers when I saw this on Autoblog.
I really wish I could say it was a man driving, but apparently a 49-year-old woman, backed up through the second floor rear wall of this multi-story car park in Langenhagen in Germany.
This is the result of what is termed “unintended acceleration.” Back in the 1990s, this was a big public relations issue for Audi in the US – and is the reason why you can no longer start automatic cars unless they are in park or neutral.
Understandably the driver always feels the car must be to blame when such disasters occur. Such incidents tend to involve older drivers and a Department for Transport report on casualties among older drivers indicates an increasing cause of concern.
So back to my original topic regarding women drivers which was the Saab “Little White Purse“. Picking up loads of coverage, I can’t believe I am reading: Ladies: You need never fumble your keys again – at least never fumble them in an unstylish manner – thanks to Saab’s ‘Little White Purse’
Launched at London Fashion Week, the Osman Yousefzada designed accessory aims
to reduce the approximately one day per year the average woman spends digging around for her keys… It costs about $150, and is constructed of Italian leather and a nice, heavy silver plated chain.
I had a discussion yesterday at Cardiff University when speaking with students on the automotive journalism course about gender issues. In particular, the lack of women members in the Guild of Motoring Writers, and dealership attitudes.
Shouldn’t the car industry be more focused on the issue of car safety in relation to an aging population rather than designing, and promoting patronising rubbish like this?