Public Relations Social Media Guidelines

The  has now published its approved social media guidelines.  The advice aims to:

demystify and to raise awareness of the issues, the potential and the pitfalls of social media. 

In the published online form, the guidelines look usable and should certainly help public relations practitioners and their clients.  They will be revised over time, which is essential when dealing with this fast moving dimension of public relations.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

One thought on “Public Relations Social Media Guidelines”

  1. The rules are very interesting, however, I find the code of conduct interesting, because at times, dealing with Bloggers as a PR person can be a double edged sword as many do not honor embargos and also do not hold themselves to the same code of conduct that general “reporters” do

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