Green bananas read blogs, dead bananas don’t

 highlights why I created the term “” as my educational brand. He distinguishes two kinds of people – the first are those I term green bananas – who ask:

“how can I do what I do better?”

The others – what I call dead bananas – say:

“I’m doing fine, leave me alone.”

Seth believes the former are blog readers (book readers and seminar go-ers) with a

thirst for insight, for shortcuts and for results.

That is exactly the kind of people, I am interested in working with as students and as professional public relations practitioners.  So as you’re reading this blog, that must include you.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Green bananas read blogs, dead bananas don’t”

  1. I cannot think of a single person, at university or in industry who is doing just fine, with no need to expand their mind or interests… those who think they are dead bananas are often green ones in disguise. The epidemic growth of new and social media has made it even easier to expand ones mind, just through a quick click to a news website / industry blog / communications forum – the new digital age is helping green bananas prosper and leaving those considering themselves dead bananas in the shade.

    Louise – self-confessed green banana!

  2. Louise – as you say, it has never been easier or more necessary to learn how to be better, and I agree that the green bananas will continue to flourish. I do meet a lot of “dead bananas” though in the PR industry who seem to be in denial that you have to change simply to stand still today.

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