What’s in the box? Classic PR tease and reveal

One of the stages in launching a new car that I discussed with the Cardiff University students earlier this week was “tease and reveal”. 

Here is a great example of the “art” from Vauxhall via the Autocar website.  Readers are teased the contents of the box will be revealed on Monday at 8.00am. 

Great adaptation of an old technique for new media – with both Vauxhall and the Autocar website keen to attract back readers for the reveal.  Let’s hope they manage to make this interesting as a video too.  Top marks!

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.