What’s in the box? Classic PR tease and reveal

One of the stages in launching a new car that I discussed with the Cardiff University students earlier this week was “tease and reveal”. 

Here is a great example of the “art” from Vauxhall via the Autocar website.  Readers are teased the contents of the box will be revealed on Monday at 8.00am. 

Great adaptation of an old technique for new media – with both Vauxhall and the Autocar website keen to attract back readers for the reveal.  Let’s hope they manage to make this interesting as a video too.  Top marks!

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.