One of the stages in launching a new car that I discussed with the Cardiff University automotive journalism students earlier this week was “tease and reveal”.
Here is a great example of the “art” from Vauxhall via the Autocar website. Readers are teased the contents of the box will be revealed on Monday at 8.00am.
Great adaptation of an old technique for new media – with both Vauxhall and the Autocar website keen to attract back readers for the reveal. Let’s hope they manage to make this interesting as a video too. Top marks!