Orange is the new green in Geneva

The zillions of press releases emerging in the automotive world this week from the primarily have an environmental angle to them.

But the “green” story of the week is actually orange. 

Apparently the regional government in Valencia has plans to run vehicles on fuel from oranges – “excess production of the fruit and its by-products could be turned into fuel for cars.” 

Back to the numbers, each tonne of orange pulp could produce 80 litres of biofuel – with potential for 40 million litres in the next five years.  The claim is that the fuel would be sold locally and boost the economy as well as reducing emissions.

The notes another unusual renewable fuel idea – algae from farmed catfish – in a report regarding the investment going into the “green” fuel area at present.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.