Orange is the new green in Geneva

The zillions of press releases emerging in the automotive world this week from the primarily have an environmental angle to them.

But the “green” story of the week is actually orange. 

Apparently the regional government in Valencia has plans to run vehicles on fuel from oranges – “excess production of the fruit and its by-products could be turned into fuel for cars.” 

Back to the numbers, each tonne of orange pulp could produce 80 litres of biofuel – with potential for 40 million litres in the next five years.  The claim is that the fuel would be sold locally and boost the economy as well as reducing emissions.

The notes another unusual renewable fuel idea – algae from farmed catfish – in a report regarding the investment going into the “green” fuel area at present.

Published by

Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.