If anyone wants to know what it’s like to work in fast-moving product PR, they should check out Mark Borkowski’s blog on his team’s launch of PS3 at Virgin Megastores.
This tale reminds me of the dozens of car launches I’ve managed – where it felt like plate spinning and juggling a million balls in the air simultaneously. The adrenalin is pumping and you’re not quite sure which way is up, but keep on going anyway.
Public relations draws on a wide range of skills and personal characteristics, but if you don’t have common sense and a sense of humour, high energy press launches aren’t for you. In product PR, you need to be able to smile like a synchonised swimmer and cope with chaos and crises whilst maintaining swanlike grace.
And, since we also tend to have masochistic tendencies, the worst of such high adrenalin projects is that we love them. These are the best days of our PR lives. You want the impossible – by when – bring it on….