Are good PR practitioners adrenalin junkies?

If anyone wants to know what it’s like to work in fast-moving product PR, they should check out Mark Borkowski’s blog on his team’s launch of PS3 at  Virgin Megastores. 

This tale reminds me of the dozens of car launches I’ve managed – where it felt like plate spinning and juggling a million balls in the air simultaneously.  The adrenalin is pumping and you’re not quite sure which way is up, but keep on going anyway.

Public relations draws on a wide range of skills and personal characteristics, but if you don’t have common sense and a sense of humour, high energy press launches aren’t for you.  In product PR, you need to be able to smile like a synchonised swimmer and cope with chaos and crises whilst maintaining swanlike grace.

And, since we also tend to have masochistic tendencies, the worst of such high adrenalin projects is that we love them.  These are the best days of our PR lives.  You want the impossible – by when – bring it on….

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.