The International Carwash Association caught my eye with the news that it had named the Saturn Aura (known in Europe as the Opel/Vauxhall Vectra) as the “Most Washable Car 2007” at its Car Care World Expo.
It wasn’t the award (as anyone who has seen my pathetic attempts at washing a car will testify), but the hint of global public relations that interested me. However, from what I can gather, ICA represents only “car wash and car care locations in North America” – and this award involved no international or world aspect at all.
In this case, such global ignorance isn’t serious – neither is the Baseball World Series which apparently derives from journalists labelling Providence Grays as “World Champions” as long ago as 1884.
It is more concerning when publications like Time and Newsweek produce editions with common global covers on issues such as Afghanistan, everywhere but the US, where such hard stories are replaced with softer domestic ones that will presumably sell better.
Doesn’t the fact that there is no attempt to engage other countries in international organisations and world exhibitions link into such apparent lack of interest in major global news issues where the US is playing a critical role?