Cleaning cars should be a global issue

The caught my eye with the news that it had named the (known in Europe as the Opel/Vauxhall Vectra) as the “” at its .

It wasn’t the award (as anyone who has seen my pathetic attempts at washing a car will testify), but the hint of global public relations that interested me.  However,  from what I can gather, ICA represents only “car wash and car care locations in North America” – and this award involved no international or world aspect at all.

In this case, such global ignorance isn’t serious – neither is the which apparently derives from journalists labelling Providence Grays as “World Champions” as long ago as 1884.

It is more concerning when publications like Time and Newsweek produce editions with common global covers on issues such as Afghanistan, everywhere but the US, where such hard stories are replaced with softer domestic ones that will presumably sell better.

Doesn’t the fact that there is no attempt to engage other countries in international organisations and world exhibitions link into such apparent lack of interest in major global news issues where the US is playing a critical role?

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.