Food Standards Agency decision is a turkey

So, it is left to public opinion to decide the fate of Bernard Matthews with news that the Food Standards Agency is not going to prosecute following the bird flu crisis earlier this year.

Sales fell 40% following the outbreak – leading to an initial loss of 130 jobs, with a further 500 threatened.  However, the company claims the FSA’s decision reinforces that it

has acted with the utmost integrity and cooperated fully with the relevant authorities.  We have systems in place to ensure we meet and in some cases exceed the measures imposed by Defra, the FSA and the Meat Hygiene Service.

The decision seems to show little genuine concern for public health – although there was no risk from bird flu, some of the practices seems less than hygenic and questionable in terms of treatment of the birds.

Needless to say the Transport and General Workers’ Union, which represents workers at the factor reports feeling “a mixture of relief, vindication and confidence.”

Just like /Morrison and contaminated fuel, and its poor production processes, and the current US scare to give just three examples, it seems all about dodge and recover rather than genuine responsibility

Personally, I’m fed up with companies treating consumers poorly – crisis management seems to involve employing public relations to apologise, but little effort to avoid or resolve issues. 

Those in power (whether in government, companies or the media) need to realise that the public judge brands on the basis of trust.    In turn, the public should learn to use its power and boycott those who abuse our trust.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “Food Standards Agency decision is a turkey”

  1. IMHO until we stop over processing our food chain these scare will continue – we must get away from this “chemicalisation” of food…for us OR our pets

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