Good PR humour is about timing

I’ve never been a fan of sending out spoof press releases for April 1 – and the Assocation of British Drivers reveals two of the problems in my view:

(1) They have to be genuinely funny
(2) They should not be dated 2 April

As I’ve discussed before, spoofing is an art – as the explains including a link to the ultimate April Fool gag of the from 1957.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

3 thoughts on “Good PR humour is about timing”

  1. It’s seems it might be worth avoiding the day entirely for breaking a news story – particularly if you are the type of innovative company partial to the type of attention grabbing stories that could be easily mistaken for an april fools story on the day.

    I read that both computer games company SEGA and the EMI-Apple http://news.com.com/2061-10799_3-6172341.html announcement on de-restricting some music downloaded through iTunes had to be reiterated as bona fide.

  2. Agree – I heard a journalist on the radio yesterday saying that some real stories are so bizarre that it was hard to tell the spoofs from the genuine news.

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