The new website from the Western Group of Motoring Writers (password required) is a really interesting development from this small group of journalists.
Probably the most helpful feature is the listing of the 20 members which, as well as contact information and a one-click email facility, includes details such as partner’s name, nearest preferred airport and media outlets covered.
It is good to see a group of journalists taking responsibility for providing a useful service to public relations practitioners (with support from Newspress).
WGMW has a good reputation among automotive public relations practitioners – not least for its annual driving event. This is a very simple idea – motor manufacturers each take a number of their models to Castle Coombe for a day where they get to drive each others’ vehicles in a sort of mega-group test. The journalists organise the event and get to understand the hassles experienced by those in PR when organising ride and drive activities.
In turn, the PR practitioners get to test competitors vehicles – from the routine to the exotic – providing a valuable assessment day, which is also a lot of fun.