Today I let someone down – I believed the new MIPAA magazine, Revolve, would have been ready for publication this week and it isn’t.
I had made a promise, which in my public relations world is a serious matter – and I also failed to keep someone who was trusting me informed.
It was important, because it carries this advert encouraging sponsorship for Fat Bloke Runs the Marathon – aka Steve Fowler, editor of What Car? – who is running the London Marathon in a couple of weeks.
I’m emailing MIPAA members and have put details of Steve’s “carbon neutral” efforts onto the website – and I’m blogging my apology.
Specifically I’m apologising to Peter Frater of PFPR Communications who kindly took the advertising space and is helping maximise Steve’s sponsorship for the National Autistic Society. Of course, I’m making a donation myself – doubled for my guilty conscience.
So if you’ve ever let anyone down – professionally or personally – please take the time to support Steve via www.justgiving.com/stevefowler. He is a big chap, more used to lounging in a luxury car and enjoying fine hospitality courtesy of the motor industry, than jogging the streets of London. As the advert says: he’s got a lot of guts.