Please support fatblokerunsthemarathon

Today I let someone down – I believed the new magazine, Revolve, would have been ready for publication this week and it isn’t. 

I had made a promise, which in my public relations world is a serious matter – and I also failed to keep someone who was trusting me informed.

It was important, because it carries this advert encouraging sponsorship for  – aka Steve Fowler, editor of What Car?  – who is running the in a couple of weeks.

I’m emailing MIPAA members and have put details of Steve’s “carbon neutral” efforts onto the website – and I’m blogging my apology.

Specifically I’m apologising to Peter Frater of Communications who kindly took the advertising space and is helping maximise Steve’s sponsorship for the .  Of course, I’m making a donation myself – doubled for my guilty conscience.

So if you’ve ever let anyone down – professionally or personally – please take the time to support Steve via  He is a big chap, more used to lounging in a luxury car and enjoying fine hospitality courtesy of the motor industry, than jogging the streets of London.  As the advert says: he’s got a lot of guts.

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.