One of the first stories I did on joining National Breakdown (now Green Flag) as public relations manager about 15 years ago was about driving on Friday 13th. So I’m glad to see Norwich Union recycling this story – I just wonder how much Lexis PR charged for the creativity in coming up with an idea which was probably not new when I used it way back when.
P.S. This is Pepe – the black cat who was just a tiny kitten when found by my parents in their garden in France about 4 years ago. He was certainly lucky to find such a soft touch as he was adopted along with his indifferent mother (and subsequently 3 younger siblings).