PR students make me proud

I’ve got another marking mountain in my lounge from the Diploma students who have just completed a planning assignment for a fictional case study, which comprises a 3,000-5,000 word report plus 2,000 word rationale. 

On 24 April, we’re expecting portfolios from the Advanced Certificate students for assessment.  This involves a fictional case study for which they need to produce four real-life artefacts with explanatory rationales for each.

On 17 April, my January start class taking the Diploma at Guildford start work on their Critical Reasoning Test (CRT) which involves producing two 2,500-3,000-word essays (from a selection of 4 questions) over the next month.

The September starts (those handing in planning assignments and portfolios now) achieved marvellous results in the CRT that they completed early in January.  The results for  were just fabulous:

And these guys have a third assignment still to complete – a 6,000 word dissertation involving a comprehensive literature review and primary research in the Diploma and a 3,000 word academic critique for the Advanced Certificate students.

Studying for these professional qualifications takes a lot of commitment – and personal sacrifice as most are also working in busy public relations roles, and have family responsibilities as well.

I know that each has probably questioned why they signed up to put themselves through all this hard work – but testimonials from former students shows the value they gained from taking the course.

There’s been a lot of debate about the value of PR qualifications recently – and I just wanted to say, that I am very proud of everyone who takes responsibility for enhancing their career potential by signing up for such PR courses.  Especially, my hard-working cohorts.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.