To create an online buzz about poor online PR practices once is forgiveable – this is new territory and those in public relations will make mistakes.
But it is getting to be a bit of a habit at Edelman which presents itself as a leader in this area – Steve Rubel has now confessed to A Lesson Learned Twittering. Was it deliberate to show he is using this “hot new” technology – or have they got a touch of the the Britney’s (ie gob engaged before brain)?
Mind you, the media shouldn’t be too quick to judge PR online – as Ellee’s post today shows, there’s been some pretty crass “engagement” in social media by journalists seeking to get first person accounts of the Virginia Tech tragedy in the US.
Isn’t there a simply piece of advice that applies as much offline as on? I think it is about using your commonsense – stupidity is magnified online.