Agree to disagree?

Autoblog has an interesting post regarding a meeting between top GM executive, and the (UCS), which recently rated the car company 7th out of 8 in its environmental rankings.

In public relations, the Grunig systems theory approach encourages two-way communications and dialogue.  Here there seems to have been little meeting of minds, following Lutz’s challenge to the UCS to prove its claim that “with off-the-shelf technology, the automaker could build a minivan that would reduce tailpipe emissions by 40 percent — and cost just $300 per vehicle.”  Autoblog reports:

Lutz met with Dave Friedman, head of the UCS’s Clean Vehicle Research program, for two hours. Both parties had agreed not to comment on the meeting, but “loggerheads” was the quoted result. Friedman said “we didn’t change any minds,” and it was left to GM spokesman Chris Preuss to perhaps say what Lutz wouldn’t, remarking “The challenge with environmentalists is that there is a complete lack of business and technical experience from which they can draw conclusions . . . [but] we think the meeting was very worthwhile.”

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

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