Agree to disagree?

Autoblog has an interesting post regarding a meeting between top GM executive, and the (UCS), which recently rated the car company 7th out of 8 in its environmental rankings.

In public relations, the Grunig systems theory approach encourages two-way communications and dialogue.  Here there seems to have been little meeting of minds, following Lutz’s challenge to the UCS to prove its claim that “with off-the-shelf technology, the automaker could build a minivan that would reduce tailpipe emissions by 40 percent — and cost just $300 per vehicle.”  Autoblog reports:

Lutz met with Dave Friedman, head of the UCS’s Clean Vehicle Research program, for two hours. Both parties had agreed not to comment on the meeting, but “loggerheads” was the quoted result. Friedman said “we didn’t change any minds,” and it was left to GM spokesman Chris Preuss to perhaps say what Lutz wouldn’t, remarking “The challenge with environmentalists is that there is a complete lack of business and technical experience from which they can draw conclusions . . . [but] we think the meeting was very worthwhile.”

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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