Wordymouth (Michael Sommermeyer) raises another issue about the social media release, which I think is fascinating – why isn’t there an opportunity for two-way communications? If it social media, shouldn’t it have such features as “comments”?
Yes, a journalist can email or call the PR to follow up – but what about giving feedback on the release online? Would the journalist, or the PR, be interested in discussion online rather than having a one-to-one conversation? Probably not as both have a vested interest in the offline discussion.
Michael Sommermeyer feels a truly social media release would require courage to seek comments and he concludes it would be bad PR.
But what about as a way of improving the quality of press releases. The media are always criticising the quality of press releases – so what if they could “Pop Idol” them. Give them Amazon style feedback – or even rate the PR practitioner like an eBay retailer.
Would such public responses – which should praise the good as well as slate the poor press releases – result in a general uplifting of standards?
[Link to Wordymouth from Media Mindshare]