Not only does the article contain some thought-provoking views, it is a great example of a superbly written argument. Whether you agree or not with his premise, you can follow the points being made clearly and see how he reflects the topic, presents various perspectives and develops the flow of this article. As we emphasise to those studying PR, effective structure is the basis of good writting.
Appleyard’s work is that of an experienced and highly competent journalist and writer. Just the type of person those studying public relations should be reading regularly and considering in developing their own writing abilities.