Web article demonstrates clarity of good writing

Please read ‘s “” at .

Not only does the article contain some thought-provoking views, it is a great example of a superbly written argument.  Whether you agree or not with his premise, you can follow the points being made clearly and see how he reflects the topic, presents various perspectives and develops the flow of this article.  As we emphasise to those studying PR, effective structure is the basis of good writting.

Appleyard’s work is that of an experienced and highly competent journalist and writer.  Just the type of person those studying public relations should be reading regularly and considering in developing their own writing abilities.

Published by

Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

4 thoughts on “Web article demonstrates clarity of good writing”

  1. I see the great flow from one paragraph to the next. I wonder if part of the reason I find it slightly difficult to write essays is because I’m used to submitting copy one sentence, one para format. It’s really the same kind of idea though but something I’ve pondered on recently….

  2. Writing a short news item is different to an essay – but the basic consideration of flow is the same. With essays and longer articles, structure is even more important, with clarity of arguments and an opportunity to present balance also advised. It is perhaps a little more akin to writing prose or narrative, although in academic essays you need to substantiate your sources and avoid making general assertions.

    I believe the best way to improve is to read widely and practice, practice, practice.

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