Fancy "snitching" about PR firms?

SourceWatch is looking for volunteers to update its records and track the activities of .  Whilst acknowledging that:

Some PR campaigns could genuinely be characterised as being in the broad public interest, such as campaigns against smoking or crisis communications aimed at minimising the impact of natural disasters.

the focus of the since 1993 has been in “exposing the activities and ethical shortcomings of public relations firms”.

In creating an online collaborative encyclopedia, ! – CMD aims to establish a “truth squad” to document PR and propaganda activities of PR firms and professionals “engaged in managing and manipulating public perception, opinion and policy.”  It claims the wiki resource will adhere to strict referencing and has a paid editor.

I often feel uncomfortable reading about the questionable practices that are highlighted by CMD – they don’t reflect my world of public relations.  But of course, the agenda of CMD is as one-sided as those it criticises. 

I feel CMD perpetuates a terrible image of those working in PR – which isn’t reflective of the entire profession – and those it “exposes” don’t seem too bothered by its existence.

The wiki is an interesting development and one to watch – and as the site indicates, media are increasingly turning to those such as CMD for views they feel aren’t “tainted” by PR disinformation.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.