"Black cloud" car pollution message

 An unusual advertising approach from WWF as it conveyed a Visual Representation of Carbon Dioxide Emissions – with this “” photograph. 

 Apparently WWF used this image to promote one of the tips from its website (in Chinese and English).

Compared to the strengths of the “black cloud” image – supposed to represent one day’s emissions from a car, the website is dull, with no linkage to this story.

It is the stunt led to an increase in volunteers and coverage in Chinese papers and international news stations.  The ad was designed by  – and is a creative approach.  But as a stunt, it doesn’t seem to have been integrated or followed through at all. 

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

2 thoughts on “"Black cloud" car pollution message”

  1. I am 15 teen an i want me kids to see what i get to an breath what i get so the world needs to straiting up an lesson to the earth an what on it

  2. We only have one world. We need to protect it. No wonder there are so many cancers and children born with defects. We need to clean up our act before its too late.

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