"Black cloud" car pollution message

 An unusual advertising approach from WWF as it conveyed a Visual Representation of Carbon Dioxide Emissions – with this “” photograph. 

 Apparently WWF used this image to promote one of the tips from its website (in Chinese and English).

Compared to the strengths of the “black cloud” image – supposed to represent one day’s emissions from a car, the website is dull, with no linkage to this story.

It is the stunt led to an increase in volunteers and coverage in Chinese papers and international news stations.  The ad was designed by  – and is a creative approach.  But as a stunt, it doesn’t seem to have been integrated or followed through at all. 

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

2 thoughts on “"Black cloud" car pollution message”

  1. I am 15 teen an i want me kids to see what i get to an breath what i get so the world needs to straiting up an lesson to the earth an what on it

  2. We only have one world. We need to protect it. No wonder there are so many cancers and children born with defects. We need to clean up our act before its too late.

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