Blogger supply and demand

I notice AutoblogGreen is “looking for good bloggers” to join its team.  Automotive PR has introduced a “” page, whilst is looking for baby-sitters for his blog whilst he goes on holiday.

Bloggers are in demand – but is there sufficient supply? 

David Philips has published a new media slide show ““, which includes some fascinating data, including the fact that the ten most in demand jobs in 2010, did not exist in 2004. 

Richard Wray, Communications Editor at The Guardian, says that many experienced journalists are looking to independent blogging as a career move.  Indeed, social media offers an excellent opportunity for journalists able to establish trust and credibility.

Similarly, some companies already have blogging employees, but is this a skill set or a profession?  Isn’t it simply about being a communicator, using a particular set of new media tools?

I believe engaging in social media requires a skills set and attitude which is not exclusive and can be found in journalism, public relations, marketing, internal communications, engineers, designers, CEOs, and elsewhere. 

It may seem new now and so there are opportunities to use these skills, but undoubtedly they will become mainstream as young people (digital natives) who grow up using social media bring this capability to their jobs, whatever they may be.

So where does that leave public relations?  Being able to communicate will not be enough – so where do we add value?  What will be our jobs in 2010?

Published by

Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.