That’s what I like about social media – following conversations and connections. It feels like a pleasant form of collecting – without requiring shelf room as you would with other obsessive hobbies.
Anyway, adgoodness has a mission to:
“showcase only the best advertising and design around the globe. But sometimes you have to show the very worst as well in order to know what great ads and designs are. This site is there to start a conversation, to inspire, to enjoy great work, or to just talk about what your views are.”
Frederick Samuel is German but has lived in Toronto, Canada for the last 11 years and is an art director/designer at TribalDDB. So the blog gives a great insight into his creative thinking.
In creating a useful resource on advertising, Frederick follows one of the golden rules of social media which is the abundance theory – co-operating, sharing and linking. In showcasing the talents of others, he also gains by association. For those, like myself, who are skeptical about the future of mainstream advertising – the site shows where talent can still create memorable imagery to enhance a brand.