revolve online: "blogging" the MIPAA magazine

We’ve just published a new A5-sized members’ magazine for the .  This replaces a traditional A4 newsletter format and aims to reflect a more professional status and standard of communications for MIPAA Limited.

To accompany the launch of Revolve in print format, I’ve uploaded the individual stories it contains into a social media format as revolve online.

Using a wordpress template enables links to be added to stories as well as comments.  I would also like it to start debate around topics of interest to members.  That hasn’t happened yet, although revolve online has had 150 hits after I announced its existence on Wednesday.  Members may be a little reluctant to publicly air their views, but I hope this will develop.

As well as being interactive, Revolve online will develop into a searchable archive as editions are added each quarter – which the downloadable pdf cannot do so easily.

Email and personal comment we’ve received on the print magazine shows it has been well received.  The plan is to have a revolving editorial team enabling younger members to use their talents in developing future editions.

We’ve also sold advertising with the new format, which seems to work well.  Our pioneer advertisers are three specialist automotive consultancies (Performance PR, PFPR Communications and Automotive PR).  Our rates will range from £300-£500 per full colour page to reach 500 automotive PR practitioners, plus media and other contacts.

At present, revolve online is in effect, an  rather than a source of regular news or opinion.  Contents echo the magazine structure – and categories reflect story-types and again assist future reference. 

I thought revolve online might be a useful way to show how a “blogging” approach can be used for a corporate purpose.  Let me know what you think?

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

4 thoughts on “revolve online: "blogging" the MIPAA magazine”

  1. Great idea, I love it. I liked the human interest features I wrote for the truck magazines. I’d like to see someone talking out learner car drivers and what they are taught about trucks on the road.

    What I’ve gleaned since I drove an HGV is amazing – stuff I tell my son that his instructor hasn’t told him.

    Would this be of interest to your kind of members?

  2. The editorial team will decide on features for the next edition – but I am thinking that it would be a good idea to look at issues around road safety, trucks, motorcycles etc. If they pick up on this, I’ll put whoever volunteers (or is asked) to edit to get in touch with you for some views.

  3. Or I could volunteer to write it, I’ve not had anything published (too busy doing the advanced certificate) for a while and I’m always looking to broaden my repertoire of house styles and publications.

    I think a good image would be to shoot from behind a learner car with the signage of the company (if appropriate) and have them stopping far back from a junction to accommodate the wide turning circle of a truck coming round the corner from the opposite direction.

    I’m a dab hand at photography too – and I’ve been known to get really carried away as well!

  4. We are keen to use the magazine as a format for some of our young members as editors – so they would be expected to act as journalists themselves in putting a story together. I’ll let you know when we get to the next edition.

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