We’ve just published a new A5-sized members’ magazine for the Motor Industry Public Affairs Association. This replaces a traditional A4 newsletter format and aims to reflect a more professional status and standard of communications for MIPAA Limited.
To accompany the launch of Revolve in print format, I’ve uploaded the individual stories it contains into a social media format as revolve online.
Using a wordpress template enables links to be added to stories as well as comments. I would also like it to start debate around topics of interest to members. That hasn’t happened yet, although revolve online has had 150 hits after I announced its existence on Wednesday. Members may be a little reluctant to publicly air their views, but I hope this will develop.
As well as being interactive, Revolve online will develop into a searchable archive as editions are added each quarter – which the downloadable pdf cannot do so easily.
Email and personal comment we’ve received on the print magazine shows it has been well received. The plan is to have a revolving editorial team enabling younger members to use their talents in developing future editions.
We’ve also sold advertising with the new format, which seems to work well. Our pioneer advertisers are three specialist automotive consultancies (Performance PR, PFPR Communications and Automotive PR). Our rates will range from £300-£500 per full colour page to reach 500 automotive PR practitioners, plus media and other contacts.
At present, revolve online is in effect, an ezine rather than a source of regular news or opinion. Contents echo the magazine structure – and categories reflect story-types and again assist future reference.
I thought revolve online might be a useful way to show how a “blogging” approach can be used for a corporate purpose. Let me know what you think?