How to join the online party

Talking about politicial discussion online primarily, but ‘s post  “Soapboxes in Cyberspace” has a quote that applies equally to public relations, corporates and other organisations looking to engage with online communities using social media:

Big media organisations can’t force community but we can nurture and feed it where it seems to grow naturally (606 on BBC Sport would be a good example of this). ie Instead of insisting people come and have a good time at our place, we need to find out where they are gathering anyway and buy the drinks….

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.