How to join the online party

Talking about politicial discussion online primarily, but ‘s post  “Soapboxes in Cyberspace” has a quote that applies equally to public relations, corporates and other organisations looking to engage with online communities using social media:

Big media organisations can’t force community but we can nurture and feed it where it seems to grow naturally (606 on BBC Sport would be a good example of this). ie Instead of insisting people come and have a good time at our place, we need to find out where they are gathering anyway and buy the drinks….

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.