I’ve been pondering the relationship between public relations and celebrity this week – and so noticed Peter Himmler’s post Exposure & Contempt. He links to a US study by e-poll market research for Forbes confirming that the more we see of celebrities, the less we like them – especially when they are behaving badly.
Unfortunately, despite a week of Paris Hilton, George Michael, Pete Doherty et al generating headlines for stupid behaviour, I don’t think too many of these so called celebrities will realise they’ve outstayed their welcome.
But maybe a few public relations practitioners will appreciate that using celebrities in their campaigns could quite likely get on the nerves of those they are trying to influence.
My own thoughts were more along the lines of the type of PR person who wants to act as a bottom-feeder to such self-indulgent celebrities. Sure you get to earn the big money, but how can anyone enjoy 24-7 baby-sitting of spoilt brats who want media attention one minute and claim it is intrusive the next?