Is Formula One your dream PR job?

If I had a pound for every time someone has asked me how to get into Formula 1 motorsport public relations, I might be rich by now.  But I approve of dreams and aspirations, so normally give some constructive advice.

Driving fast cars is still one of those ideals of young boys (and girls) – many definitely want to be a racing driver or get close to the action when they grow up.  So how fantastic that 22 year old Lewis  Hamilton has made history becoming the youngest driver to lead the F1 world championship.

Having passion and commitment doesn’t always mean you can succeed to this extent – clearly talent and a bit of good fortune goes a long way to helping you achieve your goals.  To get a foot in the door of F1 PR also needs a lot of networking and willingness to get your hands dirty – it ain’t all glamour in the fast lane.

For Lewis Hamilton, not only has he begun to realise his own young dreams – but just think of how he is a role model for so many who will come after him.

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Heather Yaxley

Heather Yaxley is passionate about PR - teaching the CIPR qualifications, lecturing part-time at Bournemouth University and running the Motor Industry Public Affairs Association (MIPAA). I'm undertaking a PhD looking at Career Strategies in PR. I love sharing ideas and knowledge - connecting news and views by blogging on public relations and educational developments, especially relating to accelerated and active learning. I'm also a published author, qualified trainer and experienced consultant.

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