COOL REUNIONS – RELEASE TARGETS JOHNNY NO MATES

Another attempt at “creative” public relations – Prestige Rental is promoting luxury cars as the way to impress at school reunions.  Clever headline but anyone interested in this approach to “wow” former mates is just so uncool.

It reminds me of when I was working at and wrote in newspaper about the sportscar that if he wanted to impress the ladies he’d rather walk around with a 12 inch down his trousers.  I got my MD’s permission to send Clarkson a gift-wrapped cucumber from (by taxi to his mansion in the ).

In his next column, Clarkson said he was wrong, those lovely people at Toyota had sent him a 12 inch cucumber and after a week with it down his trousers, the Supra was definitely more impressive with the ladies.

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Heather Yaxley PhD

Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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