There is a link through to the full comments, so I trust that my more rounded assessment is viewed by some readers – but the immediate impression is misleading.
I don’t think bloggers have to make contact when citing or linking to other bloggers, although pingbacks are useful, which I did receive in this case. But this isn’t part of a blogging discussion, it is being used for marketing purposes.
I’ve checked out the other people who are also selectively cited by Web Liquid, and their posts also contain caveats.
We are familiar with this approach of quotes taken out of context for theatre and other types of review. But it is old-fashioned press agentry and not in the spirit of new media.
However, there are links to the full comments and pingbacks were used. I still don’t feel comfortable with being portrayed as an advocate for the Avis blog. In particular, I don’t like being part of a marketing initiative for a consultancy I know nothing about.
In reality the comments in my own and the other blog posts related more to the responsiveness and content of Avis, rather than the design, but neither did we provide fulsome praise of the site either.
I think it would have been better if the guys from Avis (not their web agency) had ventured out into the blogosphere and engaged through discussion on the critical blogs or taken such views on board with a post on their own site.