Automotive Rising Stars

The magazine Rising Stars awards recognise talent in a number of key disciplines, including public relations and communications:

  • Sales – sponsored by Rockingham Motor Speedway
  • Marketing
  • Public Relations & Communications – sponsored by PFPR Communications
  • Human Resources
  • Finance
  • General Management
  • It is great to see the profession distinct from marketing and acknowledged as an important business function.  So I am encouraging members to enter.  All too often public relations practitioners seem reluctant to showcase their personal talents – but this is a great opportunity to gain credit and recognition at the highest level. 

    Peter Frater at PFPR Communications is really supportive of raising the profile of talented professionals in automotive PR, hence his consultany sponsors the category. 

    To enter, candidates must be aged under 40 (as at 1 January 2007) and live in the UK.  The awards aim to “recognise the leaders of tomorrow – the people who will shape and drive the UK automotive industry in the future – and the companies who are nurturing their talent. “

    Last year’s winner, Wayne Bruce, was Nissan’s UK PR Director, who has since been promoted to become Communications Director, for  in Switzerland.  The first year winner in 2005 was Fiona Pargeter, Manager of Product Affairs at .

    Published by

    Heather Yaxley PhD

    Dr. Heather Yaxley is passionate about sustainable careers, reflective practice and professional development. I am a rhizomatic educator, practitioner, consultant, academic and scholar. As a qualified academic, I teach the CIPR professional qualifications with PR Academy and have experience teaching at various Universities. I run the Motor Industry Public Affairs Association (MIPAA) and my own strategic consultancy. I was awarded by PhD researching Career Strategies in Public Relations by Bournemouth University in 2017. I'm a published author, with books, chapters and academic papers to my name.

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